Hi there,
I’m Fabio. Born and raised in Brazil, with Italian blood (EU citizenship) and German roots, living in Munich with my wife, our little twins and our lovely dog Juca.
I have 19+ years of experience in the business and currently work as Creative Director at Leo Germany, where I’m responsible for clients like Procter & Gamble (Oral-B, Ariel, Lenor, among others), Nutella and Wagner Pizza.
Before that, I was Creative Director at We Are Social, leading the art and design team for all digital channels of Audi Global.
My first adventure on German soil started back in 2017, when I joined Jung von Matt Neckar as a Senior Art Director, working for clients like Hyundai, Grundig and Kärcher.
After that, I got an offer to join Serviceplan HQ in Munich as a Design Director, working on brands such as Deutsche Bahn, Vorwerk, Messe München, ZDF among others.
Before making the big move to Germany, I spent several years at local ad and design agencies in Brazil, as well as global network agencies like Ogilvy and Publicis, working on clients such as CBF, Mapfre Insurance, Telecom Services and Pizza Hut to name a few.
Life outside work?
Well, for sure I’ll be playing with the boys, going out with my dog, and if there’s some time left, I’ll certainly be enjoying an ice-cold Negroni.
Do you wanna talk?
︎
I have 19+ years of experience in the business and currently work as Creative Director at Leo Germany, where I’m responsible for clients like Procter & Gamble (Oral-B, Ariel, Lenor, among others), Nutella and Wagner Pizza.
Before that, I was Creative Director at We Are Social, leading the art and design team for all digital channels of Audi Global.
My first adventure on German soil started back in 2017, when I joined Jung von Matt Neckar as a Senior Art Director, working for clients like Hyundai, Grundig and Kärcher.
After that, I got an offer to join Serviceplan HQ in Munich as a Design Director, working on brands such as Deutsche Bahn, Vorwerk, Messe München, ZDF among others.
Before making the big move to Germany, I spent several years at local ad and design agencies in Brazil, as well as global network agencies like Ogilvy and Publicis, working on clients such as CBF, Mapfre Insurance, Telecom Services and Pizza Hut to name a few.
Life outside work?
Well, for sure I’ll be playing with the boys, going out with my dog, and if there’s some time left, I’ll certainly be enjoying an ice-cold Negroni.
Do you wanna talk?
Feel free to get in touch.
fabio.lazzari@gmail.com
+49 172 693 8348
︎
Recognitions
Clio / Silver / Branded Entertainment/Content • Athlete storytelling / Audi Decades of Progress / 2024
Clio / Silver / Branded Entertainment/Content • Diversity in storytelling / Audi Decades of Progress / 2024
Clio / Bronze / Branded Entertainment/Content / Audi x FC Bayern Fan Jacket / 2024
Clio / Shortlist / Fan Engagement / Audi x FC Bayern Fan Jacket / 2024
Clio / Shortlist / Integrated / Audi x FC Bayern Fan Jacket / 2024
Webby Awards / Nominee / Best Cause Related Campaign / Audi x FC Bayern Fan Jacket / 2024
Webby Awards / Nominee / Best Photography & Design Social / Audi x Andrés Reisinger / 2023
New York Festivals / 1x Finalist / Sport - Team & League Promo / Audi x FC Bayern Fan Jacket / 2024
New York Festivals / 3x Finalist / Print / DB - This Time is Yours / 2020
Red Dot Design Award / Winner / Brands & Communication Design / Audi x FC Bayern Fan Jacket / 2024
Red Dot Design Award / Best of the Best / Social Media Campaign / Audi x Andrés Reisinger / 2023
Red Dot Design Award / Winner / Icon Design / Vorwerk Brand Design / 2019
iF Design Award / Winner / Communication Campaign / DB - This Time is Yours / 2020
iF Design Award / Winner / Communication Branding / Vorwerk Brand Design / 2019
Lovie Awards / Silver / Brand Content-Diversity, Equity & Inclusion / Audi Decades of Progress / 2024
Lovie Awards / Bronze / Brand Content- Sports / Audi Decades of Progress / 2024
Lovie Awards / Bronze / Social Content Series / Audi x FC Bayern Fan Jacket / 2024
Shorty Awards / Finalist / Brand Partnership / Audi x FC Bayern Fan Jacket / 2024
Shorty Awards / Finalist / Sports / Audi x FC Bayern Fan Jacket / 2024
Cresta Awards / Silver / Craft (Billboards/Poster) / DB - This Time is Yours / 2020
Cresta Awards / Bronze / Craft (Print) / DB - This Time is Yours / 2020
The Drum Awards / Nominee / Sports / Audi x FC Bayern Fan Jacket / 2024
PlakaDiva / Silver / Outdoor / DB - This Time is Yours / 2020
Lürzer’s Archive / 200 Best Digital Artists / Everything in one Place / 2019