AUDI x LIA BLOCK
Decades of Progress
A bold move towards empowering the next generation of female drivers.
In 2022, Audi presented the Audi S1 quattro Hoonitron, exclusively developed for rally icon Ken Block.
Tragically, Ken passed away leaving not only his legacy but also his 17-year-old daughter Lia Block behind.
To support Lia's rising career, Audi decided to fulfill a remaining wish.
Awards: Clio - 2 Silver / Lovie Awards - Silver & Bronze
Shaping an inclusive future for motorsport
Audi invited Lia Block and gave her the chance to drive her father’s car for the first time.
Enhancing this, Audi also brought Michèle Mouton, a legendary female rally driver, to pass on her legacy
to Lia at the same stage where Michèle became the first woman to win the World Rally Championship.
