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HYUNDAI
# What’s Next

 
To celebrate one of the biggest achievements of women in the
recent history of Saudi Arabia, we created a milestone campaign
focused on their most recent conquest. The simple right to drive.



TEASER FILM

MAIN FILM


The main campaign film communicates Hyundai’s message of support
to Saudi female drivers, through a narrative that follows a Saudi woman as she pursues
her dream career as a fashion designer, movie director, teacher and track athlete.







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